Creating connections through memorable experiences
About Us
We are the Afternoon Umbrella Friends, San Diego's premier music and event enthusiasts dedicated to transforming ordinary moments into extraordinary experiences. We are a vibrant collective, and a community of creative souls, passionate about music, art, and the magic that happens when people come together
Our Story
Born under the sunny skies of San Diego, the Afternoon Umbrella Friends started as a small group of music lovers with a shared dream: to create unforgettable events that celebrate life, friendship, and the boundless joy of music. What began as a small gathering of friends has grown into a community-renowned phenomenon, known for our unique blend of eclectic tunes, colorful vibes, and inclusive spirit.
Our Mission
Our mission is to cultivate an inclusive and uplifting atmosphere where everyone feels welcome to dance, connect, and be themselves. We believe in the power of music to bring people together and create lasting memories. Whether it’s a laid-back afternoon jam session or a full-scale festival, our events are designed to spread happiness and foster a sense of belonging.